Camp Fire First Texas

The Synopsis: Camp Fire First Texas is a 1914-founded nonprofit, one of the largest Camp Fire councils in the United States. Based in Fort Worth, Texas, the organization invests in North Texas communities by providing out-of-school time and outdoor learning programs for children and youth while also offering workforce development programs for early childhood educators.

For a little over one and a half years, we created content and managed the organization's social media presence, specifically breathing new life into the organization's TikTok channel and Instagram community.

Key factors behind organic social media management and social media content creation for Camp Fire First Texas included:

• consistently creating social media content that told the organization's story

• drafting blogs and other multimedia pieces related to the organization's programs

• developing and executing a social media content calendar that brought to life creative, trending ideas

• analyzing the performance of social media posts and adjusting strategy and content based on the metrics

• managing and scheduling a social media content calendar, including writing, designing, scheduling, and posting social media content across multiple platforms (Instagram, TikTok, Facebook, LinkedIn, X (formerly Twitter), and YouTube)