Trade Street Jam Co.

The Synopsis: Trade Street Jam Co. is a woman- and Black-owned small business founded by trained chef Ashley Rouse. Based in Brooklyn, New York, the CPG brand makes spoonable low sugar jams and sauces for cooking, baking, cocktails, and more.

For three years and counting, we have created content and managed the brand’s social media presence, including launching the brand’s TikTok channel and growing the brand's Instagram community from 12K+ to 30K+ followers.

Key factors behind organic social media management and social media content creation for Trade Street Jam Co. include:

• consistently creating social media content that reflects the brand's vibes

• increasing brand awareness through social partnerships, collaborations, and giveaways

• developing and executing a social media content calendar that brings to life creative, trending ideas

• collaborating with a diversity of brands and social media marketing teams to create a variety of content

• analyzing the performance of social media posts and adjusting strategy and content based on the metrics

• engaging daily with members of the brand's digital community by responding to comments and answering DMs

• managing and scheduling a social media content calendar, including writing, designing, scheduling, and posting social media content across multiple platforms (Instagram, TikTok, LinkedIn, and Facebook)