Tracy's Custom Home Designs

The Synopsis: Tracy's Custom Home Designs is a family-founded small business owned by engineers Roy and Tracy Homfeld. Based in Farmersville, Texas, the residential design firm specializes in custom home designs, remodels, and new builds.

Since 2023, I have created content and managed the brand’s social media presence, including launching the brand’s TikTok channel.

Key factors behind organic social media management and social media content creation for Tracy's Custom Home Designs include:

  • consistently creating social media content that reflects the brand's voice

  • responding to comments, messages, and mentions in a timely and professional manner

  • developing and executing a social media content calendar that brings to life creative, trending ideas

  • analyzing the performance of social media posts and adjusting strategy and content based on the metrics

  • managing and scheduling a social media content calendar, including writing, designing, scheduling, and posting social media content across multiple platforms (Instagram, TikTok, Facebook, LinkedIn, and Pinterest)

The Socials: Instagram | TikTok | Facebook | LinkedIn | Pinterest

Roy Homfeld, P.E., Owner + Design Engineer

“Danita is super organized and within a few days of coming on board, she had a detailed schedule of what she wanted to post and when she was going to post, across different platforms, for the whole month. I was super impressed. She researched our industry and provided insight into what methods of social media she felt would work best and at what times of the day we should post.”

Roy Homfeld, P.E., Owner + Design Engineer
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